Wile E. Coyote 's persona: Wile E. Coyote is a creative fiend who always creates new inventions to catch the irritating Road Runner. Although he has made many attempts, he has never succeeded in catching his speedy opponent, but rather than be constantly thwarted by the Road Runner non-stop, who is often unaware of the Coyote's plans, Wile E. himself causes his own plans to backfire, mainly because he did not plan out any of the potential consequences coming from his actions, and sometimes his defeats come out of pure irony that the Road Runner goes unscathed besides for Wile getting the more ill-fated results.
When he's able to speak, Wile E. has shown to be quite the arrogant and egotistical person. As seen in his roles to cook Bugs Bunny (or rival him in the series of Wabbit), Wile E. is so smug and with such a big ego; he constantly looks down on others, views anyone as inferior to him, and see himself as the smartest genius ever known, to the point he exclaims many times that he is a "Super-Genius" and writes down this on his business card occupation as a fact, this always made Bugs take him much less seriously and see him as anything but a "genius". In fact, he comes across an insufferable braggart whose excessive showboating, arrogance and overconfidence is a big source to Wile E.'s major weakness that takes a toll of his common sense and allows him to make poor decisions out of poor judgment despite being highly intelligent. This has taken such to the point, Bugs has viewed Wile E. as "dumb" and not that smart of a coyote despite Wile himself is smart and a talented gadgeteer ever since day one.
He is impatient as well, which sometimes results in him falling victim to his own plans. Furthermore, the ACME Corporation products he uses rarely work, and when they do, he takes the pain instead of the Road Runner.
Although Wile E. Coyote has speed and unwavering determination, he cannot match the pace of the Road Runner. He also seems to be intent on capturing the bird, no matter what it may cost him. Many times it costs him severe injury and misery, which he seems to survive off of. Whenever he tried to catch Bugs Bunny, with the one exception of capturing him before Bugs had to pull off a stunt to outsmart him, usually most of Wile's attempts would backfire on him: for example in "Compressed Hare": The final attempt is a ten-billion-volt electric magnet, which Wile E. Coyote turns on after leaving a metal carrot in Bugs' hole (hoping the bunny can eat the carrot and then be pulled by the magnet to his waiting predator). Bugs tricked him and sent the carrot right back at Wile E. Upon releasing the carrot, Bugs' mailbox is also pulled towards the magnet, hitting Wile E.
right in the face. To further batter Wile E., Bugs throws out an iron, a frying pan, a garbage bin, and a mallet, as well as his bed and kitchen stove, all of which are attracted to the magnet. However, neither Bugs nor Wile E. expected the magnet to attract everything else with metal properties (including, but not limited to: barbed wire, street lamps, cars, bulldozers, buses, an ocean liner, the Eiffel Tower, satellites, and, finally, a Mercury rocket trying to blast off into space) their way. The rocket lodges itself in Wile's cave and then explodes along with everything else the magnet attracted, blasting Wile E. Coyote into oblivion as Bugs watches from his hole. All Bugs himself can do is remark, "One thing's for sure: we're the first country to get a coyote into orbit." Wile E. communicates with signs that display his emotions, such as "ouch" or "uh-oh".
